Services
As a full service DM agency we provide everything from direct mail to digital marketing. A full list of our services can be found below:
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01 | Database Management & Social Media/Digital Marketing
From a database of hundreds to a database of hundreds of thousands, CFL have both the knowledge and capacity to handle all your database requirements.
Even if you have no database, our skilled client services team will custom build a solution to meet your needs. All our databases are run through PAF software to clean any incomplete addresses, and regularly checked for duplications to minimise wastage. They are checked regularly against the MORT file, which removes deceased records, the MPS and TPS file (mailing/telephone preference service) which removes those who have opted out of specific lists, and the Goneaway Suppression file.
We do all this to ensure you have the best data possible at your fingertips for your marketing campaigns.
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02 | Direct Mail
From our most famous product, targeted birthday mailings to opening campaigns and launches, loyalty mailings, newsletters, events, promotions and memberships - if you want to mail it, we can handle it. We can target your audience, design your mailing pack, supply stock, help you produce the right message, print, personalise and with both machine and hand enclosing. we can dispatch anything from t-shirts and cds to flyers.
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03 | Strategic Marketing
Whether its developing a marketing campaign across a branded chain or running a sales promotion for a single independent venue, CFL have a wealth of experience to call upon to deliver any given brief.
We are in a unique position to be able to offer not just industry knowledge, but operational understanding combined with agency ideas - an extremely rare combination.
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04 | Digital Print
Anyone who has seen one of our magazine style digital mailers, will be able to tell you the power and impact that digital print can have. The Key advantage is that all elements of the artwork can be variable - both images and text - so that eah individual pack is unque in it's own right. Gone are the days when simple black overprint was as personal as it got, now the personalisation is an integral part of the artwork itself. Digital print also offers amazing savings at low volumes, as low volume litho work is notoriously expensive.
Our product list covers:
- Flyers
- Posters
- Postcards
- Menus
- Table Talkers
- Bespoke Mailers
For a sample pack of our digital work, simply contact us |
05 | Data Sales
We know where they live, how much they earn, how old they are, how often they go out! But don't worry, we're not big brother - with access to 49 million records nationwide, CFL can compile a list to fit your campaign, given pretty much any profile you can think of. We have access to CAMEO profiles which can be used to further analyse your data, providing you with highly targeted campaigns. Don't think this just applies to consumer data - we can also supply business data at the same level of detail, if not more!
Whether it's topping up your own data or a complete list, we've got what you need.
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06 | SMS & Email Marketing
Using one of our latest products - The CFL Media Console - we can handle all aspects of E-Marketing. The Console gives the user online access to their venue database form which they can choose to:
- Send an SMS broadcast to all or selected parts of their database.
- Send an Email broadcast using either plan text or HTML imagery to all or selected parts of the database.
- Set up two-way interactive campaigns such as text-to-win competitions.
CFL can also send out 1 off high volume SMS broadcasts from a given database using the console.
The console is a complete online database management system covering all aspects of direct marketing - click here for more information.
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07 | Design Services
Our designers can work to deliver any supplied brief - that's a given. Where our talent and flair really shows is when we deliver on a brief you didn't know in the first place!!
From mailing packs, to posters, banners, t-shirts and pretty much any other piece of print or collateral out there - we deliver on the strength of our ideas.
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08 | Consultative Services
Want to pick out brains?? We'll quite happy come and chat through your marketing needs and requirements; all you need do is pick up the phone.
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